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Survei Dasar Terhadap Pemahaman, Persepsi dan Praktik Pemilih Terkait Dengan Aspek Pemilu.

Hasil Survei Polling Center untuk penelitian: Survei Dasar Terhadap Pemahaman, Persepsi dan Praktik Pemilih Terkait Dengan Aspek Pemilu di Enam Target Propinsi di Kalimantan Timur, Nusa Tenggara Timur, dan Sulawesi Selatan, Aceh, Jawa Timur, dan DKI Jakarta.

Dokumen terkait:

1. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (Aceh)

2. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (DKI Jakarta)

3. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (Jawa Timur)

4. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (Kalimantan Timur)

5. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (NTT)

6. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (Sulawesi Selatan)

7. Laporan final naratif Survei dasar terhadap KAP pemilih di Enam propinsi (Total 6 Propinsi)


The Great Socializers

The Great Socializers

The majority of urban adults had been active in organizations during their school period, from scouts organization and sport club to student governing bodies, student newspapers and religious groups. As adults, the majority of them participate in group activities.

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Mall & Shopping Behavior

Mall Behavior

A more exciting way to spend leisure time is to go to the mall. Urban people are real mallgoers. The mall is not only a place to shop, but also to “be with other people of the same class”, to be where the crowds are, to go out with the family, to window shopping and to eat. To teenagers the mall means being together with friends to ngeceng, a popular term for getting eyefuls of the opposite sex.

Many teenagers admit that the greater the chances there are of meeting other teenagers, the more they become conscious of their appearance. Being caught for following the latest trends in appearance is vital. This applies not only to girls but also to boys.

To teenagers the availability of game facilities is also an important part of mall life. Also, the presence of restaurants and cafes, where people can meet and talk. Most of all, malls have 21 cineplex showing the latest box office movies. Teenagers start to date, on the average of 16, and movie houses are their favorite dating destinations. Because of the dominant preference among urbanites to socialize with their peer group, most residential areas as well as malls are clustered in homogeneous classes. The are malls for the upper-end expenditure levels and for the middle to lower expenditure levels. Residential areas are also positioned with certain segments in mind.

Shopping Behavior

Supermarkets have become very popular and are visited by three-quarter of urban households. The popularity of supermarkets is namely caused by its reasonable prices, comfort, convenience, neatness and cleanliness. Also, the frequent discounts sales and bonuses offered. The use of ‘hypermarkets’ is also growing, although those who use it are still those at the top-end of the social classes.

Although the allure of supermarkets and hypermarkets is growing, they have not completely replaced traditional markets, which are still preferred to purchase meat, fresh vegetables and fruits. The opportunity to bargain is also a motivating factor to shop at traditional markets – Indonesian housewives just love to bargain!When there is no time to shop at the market, there are always the daily visits of hawkers, who bring bread, fruit, vegetables, meat and fish to the front doors of urban dwellers. The hawkers either push fruit/ vegetable carts or use bicycles.

Besides supermarkets, traditional markets and hawkers, there are still provision stores (warung), minimarkets and 24-hours stores, where one can buy urgently needed bread, coffee, sugar or other supplies that have just run out of stock at home.

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Money and Wealth

Money and Wealth

A study at the top-end level of household expenditure groups indicate that most affluent urbanites have a car and live in houses more than 100 square meters in size. Banking practices are also high. However, investment in stocks and shares is lower in Jakarta than in other Asian capitals.

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The Evolution of the Social Context in Marketing

A new social consciousness is being re-awakened and restructured in the minds and behavior of Indonesian people. With recent upheavals in the economic as well as political sectors, and the emergence of interactive media and public opinion as agents of change, the management of socio-cultural issues run parallel with economic recovery. Social issues now seems to be taking the center stage.

The study and the management of social behavior change is contained in the traditional conceptualization of Social Marketing. Social Marketing, as a discipline ,was born in the 1970s and seeks to influence social behavior, to benefit the target audience and society in general and to learn what people want and need to attain better quality of life rather than trying to persuade them to buy commercial products.

A range of social programs using the principles of social marketing has come to the fore; programs which deal with campaigning the issues of health, education, environment, good governance, gender equality, disaster, poverty, urban planning, justice, peace building, housing, and so on. In the past, Indonesia owed its success in the area of family planning and the control of the population growth to a grand campaign based on social marketing principles. In other areas, international funding agencies as well as implementing agencies have conducted countless social marketing programs, from maternal health to disaster recovery. In the new reformation era, the messages of democracy also were conveyed through social marketing programs.

The word “social” evolved into new uses. When a message or program is to be conveyed to the public, it is called “socializing” the message. Therefore, dissemination of information to the public is to “socialize” to the public. “Socializing” is not just to make oneself available and connected to others, but it also means a form of promotion of a message. This meaning will not be found in the English dictionary.

Catching up on the “social” atmosphere, the business world has currently entered the era of corporate social responsibility and corporate social marketing. Businesses and corporations have come to realize that the business would be more sustainable if they gave something back, to improve the quality of life of the community or society at large. The company would thrive if it made the world a better place to live. Businesses , at least on the surface, are trying to become GCC (good corporate citizens) by having CSR (Corporate Social Responsibility) programs. Depending on the type of business, CSR programs now range from education to public health to environment to poverty alleviation. Their “social” programs are sometimes purely social, and at other times are forms of PR-ing.

In line with this, the PSAs or Public Service Announcements also have their heyday. PSAs for social marketing are what advertisements are to commercial marketing. The use of ads during political campaigns sometimes surpass commercial ads in terms of volume/frequency and expenditures. However PSAs for other social marketing programs are fewer, because of the budgets involved. Public service programs to signify the performance of the different government ministries are also campaigned through the use of PSAs. Each government ministry has a public message to convey through the use of media advertisements. The Minister of Transportation would convey a message about the importance of safety in using public transportation. The Ministry of Tourism promotes Visit Indonesia Year.

The change does not end here……

More Changes to Come

In the past, when browsing in the internet to look for the term “social marketing”, the traditional definitions come up. However, nowadays, when clicking on the same word in the computer, there appears a whole new and different world of meaning to the term.

The world of marketing has now been molded by new technologies to create communities connected by the traditional media as well as the internet media. The soccer lovers, the bike-to-work communities, the batik lover communities are a few examples that may be found in Facebook, Twitter,Friendster . Traditional groups that are also the targets are the “arisan” groups and the “pengajian” groups. Interactive media has also helped to create one-on-one marketing, replacing the traditional mass media marketing. In one-on-one marketing, Individuals are reached through personal media such as handphones and PCs. These individuals seek other like-minded individuals to form their own communities. These communities become the target of marketing activities. These communities become targeted social-communities.

The marketing scene is also reshaped by the entrance of multi-level-marketing, where layers of individual members are formed, building up a pyramid of sub-communities. These also form a whole social network of upliners and downliners. Theses sub-communities are therefore facilitating the flow of the marketing, they become the channels as well as the target market.

The logical effect of these new changes is to give added connotation to the word “Social Marketing”. The term Social Marketing now has a double meaning. The original meaning of the term refers to the issue or the product that is being marketed, the issue being a social issue or a social product. Social Marketing in the traditional sense, is a non-profit marketing activity to market a social product to the public. The new meaning of the word refer to the target market, where the product being marketed may be a commercial product or service, targeted at social communities, through the “social media”.

The evolution of the social context in marketing seems to be two-pronged: ……… One introduces the element of social responsibility in marketing, the other gives more focus on social communities as targets. At the end of the day, can Social Marketing in both senses, create a better Indonesia to live in?

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Trend in Urban Behavior

By Yanti B. Sugarda

Family Values, Sex and The Gender Role

Urban people are strongly and consistently supportive of the marriage institution. People think and live in terms of family life. To be an adult single person is the exception, not the norm. Urban adults prefer marital happiness to material wealth. The majority of urban people are married at 20 years and above. Views on premarital sex remain conservative, but Balinese urbanites are least strongly against it. However, as is probably universally the case, men are less likely than women to feel that premarital sex is wrong. But on average the majority people at all levels agree that it is better to wait for wedded bliss

In the working arena 80 percent of the holders of top management positions are still men. However, especially in the Jakarta scene, there are winds of change that will alter the picture in the future Women are beginning to free themselves from general stereotyping, where the traditional view is that women are men’s partners.
Women are becoming more aware of current issues and of their role in society, as they have become more educated and better informed. They aspire to become independent and have empowered themselves to create their own life.

A study on Asian women showed that there are several types of them. Those who are high-achievers are dynamic and independent, while those who are active are dynamic and socially embedded. The new feminine type are those who are socially embedded, caring and quiet.The cool ones are quiet and independent. It seems that Indonesian women are mostly of the socially embedded, caring and quiet – the new feminine type. On the home front, the majority of adult men and women tend to agree that men should do their share of housework. Men have gradually become use to the concept of being partners with women on the same level. Only 14 percent of men feel they should be exempted from doing chores at home. The popular terms for this segment is “traditional husband”

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Books Replaced By Internet?

I like reading, love it. Through books I learn lots of things and travel to many places in the world. If you ask me what gift that I will always welcome on my birthday I will say BOOKS and no other.
One of my family recreation agenda every month is to a bookstore with my kids. In this way I can teach them to love books, to enjoy reading as much as I enjoy it myself. And it seems to work because my kids are always looking forward to our monthly trip to a bookstore, and recently my youngest son won’t sleep at night before I read him a book.

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Bullying Amongst Children

“If you dare not to bring the money I asked you to, you’ll see!” Dewi, not her real name, was shocked to read the threat message from her oldest son’s email account. Her eldest son, Dodi, was only 4th  grader. With a little investigation here and there, Dewi soon found out that the email sender was one of Dodi’s schoolmates who was famous by his naughtiness - lots of his friends were afraid of him. And Dewi also found out that this was not the first time that Dodi received the threat message from the bad boy of the school and that Dodi had been giving his daily allowance to the boy diligently these past two months. Dodi had been afraid to tell her mother or his teacher since the bad boy had threatened him if Dodi ever told one of them he would get punched. Luckily Dewi happened to read the message from Dodi’s email account when Dodi forgot to turn off his PC at his room. The next day, without wasting so much time, Dewi went to see the school council and told the story of the bullying. It turned out that the school council had received lots of similar complaints about the bad boy. At the end, the bad boy was expelled from the school by the school council. more »


Cellular Phone, From A Style Living Lady to Street Vendors

In one cheerful Monday morning, I was invited by an old friend of mine to have some chitchat amongst old friends back to our college days and to enjoy a big bowl of fruit salad (rujakan) together at her home. We promised to pretend as if we had been single again, at least for that day, meaning: we were not allowed to bring our children or our spouses to the meeting. Even the host had to ‘evacuate’ her children and her spouse to her in laws’ house so that we could have some free and fun girls’ talks (grin).

Like any other women, especially amongst moms, we had lots of gossip to share; from new fashion, children nurturing and gadget things. One of my friends (she liked living in style) showed off her new blackberry to us. She said that she had also joined a club of the ‘magic’ cell phone users. I questioned her here and there some of the cell phone’s features, I happened to read about the cell phone in one of magazines the other day. Guess what, she confessed that she did not really profess most of the cell phone’s features and how to maximize the using of the features, especially the push e-mail feature. So it is true then, that most of women are hopeless in gadget things, they like buying the latest and most sophisticated ones just for style.

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No More Siti Noerbaja

Portraits of women from Indonesian classic literatures are quite pathetic, Mariamin from Azab dan Sengsara novel of Merari Siregar for example; she failed to meet her happiness and dreams to marry her beloved man - Aminuddin, due to local culture values and set ups that limiting women at that time (1920). She finally died due to sickness and broken heart.

There is also Siti Noerbaja from Siti Noerbaja novel by Marah Roesli who, in the name of paternalism, was forced to marry a rich but old landlord (Datoek Maringgih) and left her beloved man (Syamsul Bahri) instead. Those two examples (Mariamin and Siti Noerbaja) are the reflections of women condition during 1920 – 1930. A very sad portrait, indeed. But what about women nowadays? Are they still limited by culture values and set ups like Mariamin and Siti Noerbaja?
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