Computer Aided Personal Interviewing, is quantitative method of market research uses the computer assistance while conducting surveys. Consumers are briefly surveyed on the street and if they match requirements, they are later interviewed in the CAPI center. For every CAPI research, we develop a program that contains a structured research questionnaire. The system determines question order based on the last interviewee question by using the computer program system.

Advantages of CAPI method:
•    Possibilities of direct testing of products, campaign messaging and packaging
•    Entering and controlling data at the same time
•    Controls the interviewer work
•    Lower expenses
•    Personal contact allows interviewers to answer any questions the interview may have
•    The questionnaire is controlled
•    Reliable control of data samples