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Frequently Asked Questions:

Q: What is market research? [top]
A: It is a process of systematically gathering, recording and analyzing data and information about customers, competitors and the market in order to create a business plan, launch a new product or service, fine tune existing products and services, or expand into new markets. Market research can also be used to determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level.

Q: What is social research? [top]
A: It is a process of systematically gathering, recording and analyzing data and information about social, politics, economic or cultural issues. The target for social research, i,e: general public and stakeholders such as government, NGOs, Traditional and religious Leader, private sector, acadamia, the professionals, the press media.

There are five steps involved in market research process:

The Research Stages:

  • Defining the Problem.
  • Determine objectives
  • Research Design.
  • Data Collection.
  • Analysis.
  • Report Writing & presentation.

Q: Why do we need research? [top]
A: The reasons a research is conducted are:

  • To obtain accurate information on social, economic, and political facts, and trends.
  • Help develop programs and strategies
  • To find out solutions to problems
  • To obtain trends or developments in society and the target market
  • To find out what is happening in the market, the trends and the competitors
  • To understand consumers perception and behavior about our products
  • To gather information for establishing strategic plans of the company

Q: When do we need quantitative research? [top]
A: A quantitative research is needed when:

  • The research bench marks are clear
  • Quantified results needed
  • A researcher is seeking extensive or intensive information on a population
  • To find out the effects of a treatment to certain variables
  • A researcher is exercising a hypothesis
  • A researcher is trying to obtain accurate data based on an acceptable empirical phenomenon
  • In doubt of the validity of a knowledge, theory, or a certain product

Q: When do we need qualitative research? [top]
A: A qualitative research is needed when:

  • The object of a research is not clear, vague. Qualitative method is, then, would be helpful for it goes right to the object
  • To read between the lines. Social phenomenon is frequently obscure when interpreted right from speech expressions or acts. It needs a thorough interview, observation, and participation documentation
  • To apprehend a social interact. A complex social interact would only be perceivable through qualitative research method that clear interaction patterns are thus insightful.
  • Understanding what other feels. We do not know what is on somebody’s mind unless through in-depth interview and comprehensive observations
  • To develop a theory. Site data observed can be developed further through qualitative method
  • To trace up the history of development, such as of a figure or a leader, or of a society

Q: What are the geographical reaches of the research ? [top]
A: These researches can be reach both urban and rural areas

Q: What are the things to consider when selecting a research agency (How)? [top]
A: The things to consider on a research agency are:

  • Possessing professional human resources the field required
  • Capable of surveying the targeted object of research
  • Independent
  • Experienced in noticeable field of research
  • Capable of supplying accurate and reliable data
  • Knowledge of relevant study

Q: How can a proposal be rated proportionally? [top]
A: There are many criteria to rate whether the proposal is good or bad. Several criteria that can be indicators for research proposal are:

  • Demonstrable experience/capabilities in data collection (e.g. Household-based) methodology and questionnaire development (max 15%)
  • Demonstrable experience in analysis of group discussions (max 15%)
  • Allocation of adequate research staff (max 15%)
  • Development of survey sample and description of all steps of field work (max 25%)
  • Understanding of the research topics (max 5 point)
  • Detailed timetable (max 10 %)
  • Financial proposal (max 15%)

Q: How to calculate your research budget? [top]
A: The size of a research budget is entirely dependent on:

  • Methodology to use. The more intricate a methodology, the larger the size of a budget. For example: a survey carried out through teleconference among some states would certainly bring effects on costs to expense
  • Number of samples to exercise. The greater the number of respondents, the greater the expenses for the reseach
  • Area to survey. If an area of survey is extensive, the expenses would follow suit.

Q: What are common errors of research that should be avoided? [top]

A:Design errors:

  • Selection of errors: Errors that take place when selecting targets/candidates of respondent
  • Population specification errors: Errors made when entering the specifications of objects population of a survey
  • Sampling frame error
  • Data analyst’s error: Errors made during data analysing