MAIN RESEARCH METHODS

Primary Research

Quantitative Methods:

• Central Location Test
• Face-to-Face interviews
• Consumer Intercept
• Mystery Shopper
• Mail Questionnaires
• Home Placements
• Consumer Panels
• Content analysis
• Phone Interview
• Computer-Assisted Telephone Interviewing (CATI)
• Computer-Assisted Personal Interviewing (CAPI)

Qualitative Methods:

• Focus Group Discussion (FGD)
  • Full Group ( 8- 9 respondents)
  • Mini Group (4-6 respondents)
• In-depth interview

Secondary Data

Desk Research

• Economic Issues
• Social Issues
• Cultural Issues
• Political Issues

Standard procedure of research quality control

• Qualitative methods
  • Re-visit / back check the respondent conditions
• Quantitative methods
  • Briefing by role play / simulation
  • Try-out questionnaire through pilot interviewing
  • Witness interviewing (by research executive, field coordinator, supervisor, team leader)
  • Re-visit/back check to the respondents
  • Editing the filled questionnaires

EDP

• Editing: melakukan pengecekan tentang isi dan konfirmasi dengan tim field apabila terdapat data yang tidak sesuai.
• Double entry: melakukan entry data sebanyak dua kali yang dilakukan oleh orang yang berbeda
• Cleaning data: mencari error baik entry maupun coding. Untuk menghindari kesalahan entry maupun kode.