Primary Data

Quantitative Methods:

• Documentation
• Observation
• Questionnaire
  • House-to-house individual interviews
  • Mail questionnaires
• Interview
  • Unstructured Interview
  • Structured Interview
    • Central location test
    • Consumer intercepts
    • Telephone interviews
    • Computer-Assisted Telephone Interviewing (CATI)
    • Computer-Assisted Personal Interviewing (CAPI)
• Home placements
• Consumer panels
• Content analysis

Qualitative Methods:

• Focus Group Discussion (FGD)
  • Full Group ( 8- 9 respondents)
  • Mini Group (4-6 respondents)
• In-depth interview
• Qualitative survey with technology used:
  • Video conference
  • Telephone Conference

Secondary Data

Desk Research

• Economic Issues
• Social issues
• etc

Standard procedure of research quality control

• Qualitative methods
  • Re-visit / back check the respondent conditions
• Quantitative methods
  • Role play / simulation interviewing
  • Try-out questionnaire through pilot interviewing
  • Witness interviewing (by research executive, field coordinator, supervisor, team leader)
  • Re-visit/back check to the respondents
  • Editing the filled questionnaires

EDP

• Editing: by checking the content and confirmation with field department regarding the unmatched data.
• Double entry: is a process to entry the data by two different staffs
• Cleaning data: to check if there is error in data entry and coding or not, in order to manage data and coding.

Coverage

We cover 33 provinces, urban and extensive to very remote areas.