MAIN RESEARCH METHODS

Primary Research

Quantitative Methods:

• Central Location Test
• Face-to-Face interviews
• Consumer Intercept
• Mystery Shopper
• Mail Questionnaires
• Home Placements
• Consumer Panels
• Content analysis
• Phone Interview
• Computer-Assisted Telephone Interviewing (CATI)
• Computer-Assisted Personal Interviewing (CAPI)

Qualitative Methods:

• Focus Group Discussion (FGD)
  • Full Group ( 8- 9 respondents)
  • Mini Group (4-6 respondents)
• In-depth interview

Secondary Data

Desk Research

• Economic Issues
• Social Issues
• Cultural Issues
• Political Issues

Standard procedure of research quality control

• Qualitative methods
  • Re-visit / back check the respondent conditions
• Quantitative methods
  • Briefing by role play / simulation
  • Try-out questionnaire through pilot interviewing
  • Witness interviewing (by research executive, field coordinator, supervisor, team leader)
  • Re-visit/back check to the respondents
  • Editing the filled questionnaires

EDP

• Editing: by checking the content and confirmation with field department regarding the unmatched data.
• Double entry: separate entry of data for stronger verification.
• Cleaning data: to check errors in data entry and coding for best quality results.

Coverage

We cover 33 provinces, urban and extensive to very remote areas.