MARKETING RESEARCH
Product Development Studies
- Concept exploration
- Concept testing
- Pre-testing
- Post-testing
- Home placement
- Blind product test
- Packaging test
- Brand Name Test
Promotion/Advertising Studies
- Concept test
- Pre-test
- Post-test
- Slogan test
- Copy test/headline & body copy
- Storyboard test
- Logo test
- Jingle test
- Image test
- Pack shot test
- Endorser test
Media Studies
- Segmentation studies/audience profile
- Positioning studies
- Editorial test
- Audience habit & lifestyle
- Media habit
- Audience consumption pattern
- Distribution check
- Advertising test
Consumer Studies
Segmentation & Lifestyle
- Usage & attitude studies
- Consumption behavior
- Lifestyle studies: Urban & Rural
Distribution Studies
- Retail check
- Retail habit
- Product movement study
Social issues research
- Social political research
- Social Marketing Research
- Civic education research
- Nationwide public opinion survey
- CSR Audit
- Quick Count
- Media Polling
Other services:
- Field services
- Electronic data processing service



