MARKETING RESEARCH

Product Development Studies

• Concept exploration
• Concept testing
• Pre-testing
• Post-testing
• Home placement
• Blind product test
• Packaging test
• Brand Name Test

Promotion/Advertising Studies

• Concept test
• Pre-test
• Post-test
• Slogan test
• Copy test/headline & body copy
• Storyboard test
• Logo test
• Jingle test
• Image test
• Pack shot test
• Endorser test

Media Studies

• Segmentation studies/audience profile
• Positioning studies
• Editorial test
• Audience habit & lifestyle
• Media habit
• Audience consumption pattern
• Distribution check
• Advertising test

Consumer Studies

Segmentation & Lifestyle

• Usage & attitude studies
• Consumption behavior
• Lifestyle studies: Urban & Rural

Distribution Studies

• Retail check
• Retail habit
• Product movement study

Social issues research

• Social political research
• Social Marketing Research
• Civic education research
• Nationwide public opinion survey
• CSR Audit
• Quick Count
• Media Polling

Other services:

• Field services
• Electronic data processing service