MARKETING RESEARCH

Product Development Studies

• Concept exploration
• Concept testing
• Pre-testing
• Post-testing
• Home placement
• Blind product test
• Packaging test
• Brand Name Test

Promotion/Advertising Studies

• Concept test
• Pre-test
• Post-test
• Slogan test
• Copy test/headline & body copy
• Storyboard test
• Logo test
• Jingle test
• Image test
• Pack shot test
• Endorser test

Media Studies

• Segmentation studies/audience profile
• Positioning studies
• Editorial test
• Audience habit & lifestyle
• Media habit
• Audience consumption pattern
• Distribution check
• Advertising test

Consumer Studies

Segmentation & Lifestyle

• Usage & attitude studies
• Consumption behavior
• Lifestyle studies: Urban & Rural

Distribution Studies

• Retail check
• Retail habit
• Product movement study

Riset isu sosial

• Riset sosial politik
• Riset sosial marketing
• Riset pendidikan umum
• Survey opini publik skala nasional
• Audit CSR
• Hitung cepat
• Pemungutan suara media

Layanan lain:

• Layanan lapangan
• Layanan pemrosesan data elektronik